Summer makeup trends for 2025: how to shine on vacation?

Summer makeup trends for 2025 promise a glowy, natural, and playful look—perfect for a holiday marathon. Here's how to achieve this look:

Lightly radiant and natural-looking skin

During the hot season, you should not hide your skin under a thick layer of matte powder. Instead, choose a foundation with a shimmery and lighter texture. If you want a stronger concealer but a glowing skin effect, mix a few drops of liquid highlighter into the powder. This will both hide skin imperfections and make your skin look even and radiant.

Bright and colorful eyes

Summer is the time to experiment with different eyeshadow colors. It is important that all the colors used are in harmony with each other, or that one bright color is chosen as an accent in the eyeshadow. Make up Atelier 5-color eyeshadow palettes are perfect for this, as all the colors are perfectly coordinated with each other and can be used. 

Two-tone blush

Summer is blush season. And this new trend will be very popular this summer. It is very easy to do. You will need two shades of blush. We apply the lighter shade below the cheekbone, and the darker shade of blush above it, blending it together and getting an ombre effect.

Freckles

Freckles are back to the peak of popularity in the summer. It doesn't matter if you don't have them, you can draw them on with a light brown pencil at the end of your makeup, or use products specifically designed for drawing freckles. Freckles will give a natural effect, as if you were without makeup at all.

Cherry red lips

Bright, fresh and not matte lips – like berries. Especially trendy this summer is a cold pink – cherry red color. Without a strict lip contour, your lip color is simply highlighted easily and naturally.

Brown mascara

Brown mascara will highlight and lengthen your eyelashes, and will not burden your look. Brown mascara in the summer - when you want naturalness and lightness in your makeup - is like an aesthetic element that highlights your beauty without burdening it.

Natural lush eyebrows

For some time now, and this summer is no exception, one of the prevailing trends has been lush, natural-looking eyebrows. You shouldn't overdo it by highlighting your eyebrows with shadows or pencils, but it is very important to comb them and fix them with eyebrow gel so that your eyebrows look lusher and don't lose their shape throughout the day.