What's new in the world of beauty?
What's new in the world of beauty?
Several beauty trends that will dominate 2025
The main trend is a new perception of beauty that prioritizes playfulness, experimentation, and ease over perfectionism. In response to prevailing trends such as “clean makeup,” the spring/summer 2025 runways were already awash with technicolor eyeshadow, big hairdos, and next-level nail art, all aimed at bringing creativity back into the beauty routine. When it comes to skincare, your routine (and your beauty table) is about to change as wellness (and especially the skin-mind connection) rises to the top of our skin health concerns.
So, what awaits us this year?
BERRIES
The eyebrows, lips, and even the face are deep, rich, and lush shades of plum and cherry.
MOCHA BROWN – Pantone Color of the Year
A rich, rich shade that suits many. It seems like this year is definitely for brunettes. Luxurious, warm chocolate colors are what you should be looking for.
ALMOND SHAPED NAILS
There are many nail shapes, but this year the almond shape is king, making hands look elegant and sophisticated.
SILK
Soft and fresh skin – like silk.
Not too matte, and not too shiny. A mix of two extremes – matte and shiny skin. Just like natural and fresh looking skin, without the excess shine.
MESSY CURLS
Forget about clean and neat curls, messy curls are increasingly taking their place. Sexy, disheveled and seductive.
VELVET AND CAT EYE MANICURE
Have you noticed rich, deep colors in your manicure? Or shiny, glass-like, light nails with a cat's eye effect?
THE BOB CUT IS BACK
The bob haircut is back - shiny, thick and neat hair, inspired by the iconic 90s Cindy Crawford, will definitely be one of the most popular.
Photos from the Makeup Atelier archive and Pinterest.