What makeup trends will be the most relevant in the fall 2025 season?

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Fall is the season when colors become richer and makeup becomes warmer and more expressive. This fall, 2025, makeup trends will be dominated by balance and contrast, encouraging personal expression and a return to the “full glamour” style. This is the season to play with shadows, eyeliners, and bright lipsticks.

Skin – radiance without excess

This fall, the matte skin effect is back - soft, controlled and radiant in the right places. The skin should look smooth, fixed and polished, but without losing its vitality. To achieve this effect, it is recommended to start with a moisturizing base before applying foundation, and press the setting powder into the skin with a sponge, especially the T-zone, leaving the cheekbones radiant. Makeup Atelier Silk Effect powder is perfect for achieving this effect, which will even out the skin color and texture and create the image of matte glowing skin.

Colorful eyes

Eyes will be the center of attention again - eyeshadow is back with a bang, with no minimal shimmer or neutral shades. Warm, rich colors such as terracotta, clay, brick red, copper, bronze, burgundy. These colors suit any skin tone and add depth without overloading the face. Instagram/ g.sabaliauskaite

Also, at Milan Fashion Week, it was possible to notice the return of graphic eyeliners and brighter colors - a blue or green line becomes a stylish accent, and expressive and creative border graphics emphasize uniqueness.

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Bright burgundy lips

Fall 2025 marks the return of the 90s-style defined lip. That means bold lip lines, velvety lipsticks, and softly diffused edges. At Milan Fashion Week, burgundy lips were one of the hottest trends, ranging from rich wine to deep blood shades, in a velvety matte or slightly glossy texture.

Lush and natural eyebrows

Eyebrows are emphasized gently, without striving for artificial perfection. They should look lush, natural, but at the same time maintain a neat shape. A slightly “wild” look is coming back into fashion, when the hairs are combed upwards with a clear gel, giving the face a freshness and youthfulness. This is an easy but very stylish way to emphasize the look without excessive makeup.

Pink cheeks 

This season, the "frost-red" color of the cheeks is highlighted, giving a refreshing look. It is fashionable to choose soft pink tones that give the impression of a natural, slightly flushed face. Apply not only on the cheeks, but also a little higher - towards the temples, to make the face look more elevated and fresh.

Subtle facial contouring

This season, bronzer becomes a shadow artist – used with extreme subtlety to softly highlight facial features without distorting their naturalness. A light sweep under the cheekbones and around the contour of the face will add warmth and elegance.

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