What makeup trends will be the most relevant in the fall 2025 season?

 

Instagram/ g.sabaliauskaite                                                           

Autumn is the time when colours become richer, and makeup becomes warmer and more expressive. This autumn, in 2025, makeup trends will prevail between balance and contrast, encouraging personal expression and a return to the "full glam" style. This is the time to play with eyeshadows, eyeliners, and bold lipsticks.

 

Skin – glow without excess

This autumn, the matte skin effect returns – soft, controlled, and shimmering in the right places. The skin should look smooth, set, and polished, but without losing its vitality. To achieve this effect, it is recommended to start with a hydrating base before applying foundation, and press setting powder into the skin with a sponge, especially the T-zone, leaving the cheekbones glowing. Makeup Atelier Silk Effect powder is perfect for this effect, as it evens out skin tone and texture, creating the look of matte glowing skin.

Colourful eyes

Eyes will once again be the centre of attention – eyeshadows are back with a bang, with no minimal shimmers or neutral shades. Warm, rich colours such as terracotta, clay, brick red, copper, bronze, and burgundy shades. These colours suit any skin tone and add depth without overpowering the face.Instagram/ g.sabaliauskaite 

Also, at Milan Fashion Week, it was noticeable that graphic eyeliners and brighter colours are returning – a blue or green line becomes a stylish accent, and expressive and creative eyeliner graphics emphasize uniqueness.

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Bold burgundy lips

Autumn 2025 marks the return of defined 90s-style lips. This means bold lip contours, velvety lipsticks, and softly blurred edges. At Milan Fashion Week, burgundy lips became one of the most prominent trends, ranging from rich wine to deep blood shades, with a velvety matte or slightly glossy texture.

 

Bushy and natural eyebrows 

Eyebrows are subtly emphasized, without aiming for artificial perfection. They should look bushy, natural, but also maintain a neat shape. A slightly "wild" look is back in fashion, with hairs brushed upwards using clear gel, giving the face a fresh and youthful appearance. This is a simple but very stylish way to highlight the gaze without excessive makeup.

Rosy cheeks

This season, "frost-blushed" cheek colours stand out, providing freshness. It's fashionable to choose soft rosy tones that give the impression of a natural, slightly flushed face. Applied not only to the cheeks but also slightly higher – towards the temples – to make the face appear more lifted and fresh.

Subtle facial contouring

This season, bronzer becomes like a shadow artist – it's used very subtly to gently enhance facial features without distorting naturalness. A light touch under the cheekbones around the face contour will add warmth and elegance.

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