MAKE UP ATELIER PARIS STORY: FROM FRANCE TO A GLOBAL BEAUTY BRAND

      MAKE UP ATELIER PARIS was initially a leading company in the production of professional makeup and stage makeup cosmetics, founded in 1986 by renowned makeup artist Helene Quille. Helene Quille was born in Nancy, France. "From childhood, I dreamed of becoming a professional makeup artist," says Helene. Driven by a great passion for this profession, she completed cosmetic studies, specializing in "theatrical makeup and stage makeup." Later in Paris, Helene continued her studies, improving her skills and attending lessons by the then very famous master Jean-Pierre Fleurimon.

·      Working as a lecturer in many makeup schools and as a makeup artist for prominent European and Hollywood projects, Helene developed a universal teaching program for aspiring makeup artists. In 1986, Helene founded the Professional Makeup Specialists Center Make-up Atelier Paris.

·       Collaborating with pharmacologist-cosmetologist Claude Dusseau, she conducted research and started manufacturing her own cosmetic line. Make-up Atelier Paris is a professional cosmetics brand exported worldwide. What is the secret to its success? It is that Make-up Atelier Paris offers an exceptionally wide range of top-level products that meet all current requirements in the cosmetics industry. Subtle texture, high-tech pigmented eyeshadows and blushes, high-tech gel textures, extremely resistant formulas… And all of this is presented in elegantly French packaging. Make-up Atelier Paris cosmetics – for those who seek the highest quality.

·       The fact that the company has its own factory and laboratories is a huge advantage, especially when it comes to innovations and products that follow fashion trends. Thus, in 1991, the company first created 5-color eyeshadow and lipstick palettes – a step that was later successfully adopted by other European and global companies.

·       Today, Make-up Atelier Paris cosmetics are professional decorative cosmetics for both professionals and women who value quality.

·       Today, Make up Atelier Paris is an innovative and unconditionally professional company, led by Helene and her daughter Laura Quillé, both sharing responsibilities and continuing to create products for those who value quality, professionalism, and creativity. After more than 30 years in business, Make up Atelier Paris is taking a new turn, aiming for stronger and more powerful development with a new brand identity – MKATL, new artistic creations, and products.

·       The visual identity is changing – instead of Make up Atelier Paris, we see MKATL on the packaging. However, during the pandemic, Helene also turned to women who value quality products, ensuring they are made in Europe from certified ingredients, adhering to requirements, preserving nature, not tested on animals, and maintaining the most important quality parameters for cosmetics – not only to mask but also to nurture the skin, so that every woman can safely use the products daily and highlight her most beautiful features.

    Today, Make up Atelier Paris products can be found all over the world - quality and certified ingredients, glass packaging, and guaranteed long-lasting quality are relevant to every woman who loves herself. When the most important thing is a high-quality, environmentally friendly product, manufactured according to ethical principles, and for a woman who wants to highlight (not hide) her most beautiful features and feel comfortable, well-groomed, and self-loving every day, in all circumstances.