Beauty secret: Makeup makes you more attractive, why?

Makeup makes you more attractive, why?

Women have been using makeup since time immemorial. Even in ancient Egypt, makeup was used to enhance their beauty. Studies show that women who wear makeup appear more beautiful to others, and brain scans have revealed that looking at a woman wearing makeup activates areas responsible for reward and pleasure. So, where does the secret of makeup lie?

The main visual factors of beauty: symmetry, femininity, youthfulness, and health.

In a new experiment, scientists found that makeup changes several factors important to humans.

First of all, it gives the face more symmetry, and our brain subconsciously associates symmetry with health and a stronger immune system.

Another factor is that makeup gives the face a more even color, which also communicates that the person is healthy, free of genetic mutations or infectious diseases. Although we don't consciously think about it, our brains quickly determine that the person is "safe" for our health.

The third element of makeup is that it adds femininity (larger eyes, brighter lips, rosy cheeks), which signals to the opposite sex that female hormones are working well. External signs of a woman's fertility attract men.

And finally, the proportionate and targeted use of cosmetics gives freshness and youthfulness to the face, corrects minor problems, and makes the face look younger and healthier again.

So, makeup sends a message to those around her that a woman is healthy, safe, and fertile. And – that she takes care of herself and loves herself and the best version of herself.

Photos from Pinterest and Makeup Atelier archive